My Headlines

Sunday, September 30, 2007

The Silverlight Video Revolution Continues

by Don Burnett

Over at James Clarke's weblog he points out yet another great Silverlight Video site. This one is for the Pro France Surfing Competition. I would just point this out to you as yet another example of a successful website, with a perfect combination of marketing, branding and all sorts of site design goodness (with a European flare)..

Quicksilver's very high definition front page in Silverlight has supplanted the Flash content in their inner store for coolness. Their coverage of the Pro France Surfing tour is also in Silverlight.. If you like the video on the site, notice the other great user interfacing design on the page. Including the "blogging" option, the gallery.. It really shows off Silverlight's flexibility and good examples of how you can bring together great marketing elements, such as branding, identity and personalization. The user can't help but make an emotional connection, even if you are landlocked and not a surfer.

quicksilver1

No comments: