by Don Burnett
The user experience story never shined so brightly as it did at Mix today. We heard from many different companies and people today about how Microsoft technologies is enhancing the user experience. Everyone from CBS to ABC and Disney was at Mix today..
I attended a panel discussion on ad-supported content with a number of experts including David Watson of ABC/Disney. It was very informative because it's focus was how to enhance the user experience and how advertising is being further focused and tuned to support the content it is paying for broadcast with.
The audience came up with some great points too, including the fact that Web banners aren't really going away. The science behind their metrics are changing however, it's not just measured by "impressions", but something called a click-thru and how that the user experience of these things are reflecting content pairing and generating better demographic information.
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